About DIAL Strategies

We kept watching good businesses get bad help. So we built the firm we couldn’t find.

DIAL is a senior team across finance, operations, and marketing, founded by two consultants who were tired of watching good businesses get bad help. We exist for one reason: to fix what growth breaks.

Why you’re here

You didn’t come looking for a story. You came looking for help.

Either way, the growth is real. It’s breaking things faster than you can fix them. And you’ve probably already paid someone who presented well and delivered little.

It can be better

Imagine the version where it worked.

• 01

  You know your numbers cold… which customers, products, and channels actually make money.

• 02

  The team runs without you in every meeting, and you trust the monthlys within days of close instead of weeks.

• 03

  Outside help found the real problem, did the actual work, and handed it back better than they found it… documented, with your people more capable than before.

That’s the standard we hold ourselves to. Here’s where it came from.

How we began

It started at our kitchen table.

My husband and I started a business at our kitchen table. Not because we planned to. Because we kept running into the same problem.

Murrey was consulting on finance and ops. I was consulting on brand and marketing. Totally separate clients, totally separate industries… and we were having the same conversations.

Every entrepreneur we worked with needed the same three things, all at once:

• The truth about their numbers from someone who could actually read them
• Their operations out of the weeds
• A clear way to explain what they do to the world

The problem? They couldn’t afford a CFO, a COO, and a CMO full-time. So they stitched it together. A bookkeeper here, a freelance marketer there, and endless Google searches in between, hoping the seams didn’t show.

So we stopped working around it and built DIAL Strategies. To fix what growth breaks.

Growth partners across finance, operations, and marketing. Senior-level thinking, flexed up or down to what the business needs that month.

No long-term commitment No bloated retainers No 47-page decks that collect dust

After several years, we’ve grown into a full team of people we genuinely respect, serving clients across industries I find endlessly interesting.

And we love it. Even when we disagree at dinner about pricing strategy.

What we built

The model that came out of that kitchen.

Three commitments — and they haven’t changed.

The bench behind the promise

Senior leaders, not soft claims.

The team

The people you’ll actually work with.

Not a roster of names you’ll never meet. This is the bench: senior operators who have scaled companies, closed transactions, and sat in the seat themselves.

Co-Founder · Finance & Operations

George M. “Murrey” Wanstrath, CFA, CPA

The COO and CFO combo in one operator. Across roles at Revere Capital, rewardStyle/LTK, Tolleson Wealth Management, and Terra Nova Financial, Murrey has driven revenue from $15M to $100M+ in under four years and scaled a team from 40 to 200+. 20+ years, University of Arkansas, AICPA and CFA.

Co-Founder · Brand & Marketing

Martha Wanstrath

A rare mix of analyst and creative: I pair hard data with visual instinct to build brands that actually move people. Fifteen-plus years in B2B and B2C brand strategy — from positioning to visual identity — grounded in work across media planning and digital marketing. Vanderbilt BA, Marketing Communications and French.

Finance & Transactions

Dunny Wanstrath

Transactions

C-level operator behind turnarounds and acquisition strategy. Managed $10B+ in projects across EMEA at EY London; closed $800M+ in M&A at Brinker International. University of Arkansas, MBA from UT Dallas.

John Murray, CPA

Tax & Financial Strategy

Twenty-five years spanning EY auditor, his own tax practice, and public-company CFO. Most recently CFO of Newcastle Capital Management ($500M+ AUM) and CFO of several portfolio companies. University of Arkansas, CPA.

Richard Frankl, CPA, CMA

CFO & COO

Has scaled organizations from under $100M to $500M+ in under five years, overseeing more than 5,000 employees across the U.S. and Canada. Specializes in ERP selection and implementation. SMU, CPA and CMA, FEI and AICPA member.

Kasey Colvin

Financial Modeling & Analytics

Turns spreadsheets into strategy. Ten-plus years across healthcare, consumer goods, real estate, and oil & gas; prior stops at Mesirow Financial, KPMG, and Hospital Acquisition LLC. Baylor, Finance.

Nick Garcia

FP&A & Financial Strategy

The straight-shooter who finds the story behind the numbers. Built forecasts and automated reporting at Deloitte and Fidelity, and led migration analysis through high-stakes transitions. UT Dallas, Finance.

Raymond Magtira

Accounting & Finance Operations

Brings clarity to numbers and efficiency to operations. Experienced in managing the full accounting cycle, tax, and daily finance operations while leveraging automation and AI to simplify complex processes and support business growth.

Operations

Kristen Blum

Operations & Go-to-Market

Scales high-growth companies from vision to operating model. Early team member at LTK through its climb to a $2B valuation and $300M SoftBank investment; later led operations at Gig Wage through $20M+ in funding. SMU Cox, based in Dallas.

Marketing

Allison Dickson

Brand Strategy & Marketing

Nearly twenty years leading marketing for brands including Gold’s Gym, Nothing Bundt Cakes, and Palm Restaurant Group. Strong in cross-functional collaboration, brand building, franchise development, and growth strategy. UT Austin, Journalism & Business.

The track record

The feedback that led here.

The bench above didn’t start building credibility at DIAL. A sample of what colleagues and clients said along the way:

The next step

Now you know who we are. Tell us what growth is breaking for you.

One call with a founder, and the full bench behind them. You’ll leave with an honest first read on what we’d look at and whether we’re the right team. If we’re not, we’ll say so on the call.